Post by account_disabled on Mar 5, 2024 9:26:03 GMT
Type of content The type of content to be published is another key element to consider when creating a social editorial plan. In fact, each platform has specific characteristics that influence the type of content that works best. On TikTok, for example, the most effective content is vertical , short and fun videos. Pinterest, on the other hand, values the aesthetic and visual aspect , so high-quality images and graphic content are the most appreciated. LinkedIn, for its part, is a more professional platform, where long and in-depth texts work better , with a more formal tone. It is therefore essential to have a specific editorial plan for each social channel, which takes into account the peculiarities of each and ensures the production of quality content.
Content length Another aspect to consider in the social editorial Greece Telegram Number Data plan is the length of the content , which varies depending on the platform. For example, on TikTok short videos, less than a minute in length , and very short captions are the most appreciated by the public. Instagram, on the other hand, requires short and medium-short captions for posts, while short and dynamic videos are preferred for Reels . LinkedIn, as already mentioned, is a more professional platform, where medium-long texts are more effective. Therefore, when planning the content to publish on the various social channels, it is essential to take into consideration the optimal length for each of them. When to publish In defining a social editorial plan, it is essential to establish not only what and where to publish , but also when.
This is because the time and day of publication can significantly influence the visibility of your content and, consequently, the engagement of your audience. To determine the best times to post , it's important to study your audience : what works for one profile may not work for another. There are internal tools, such as those offered by META, that suggest the best times to publish, based on the response of followers. However, it is good to remember that the virality of a content is not predictable and that the most important thing is always to produce quality content. In this way, even if a post is published at a less favorable time, it will still have a greater chance of obtaining good engagement. girl in front of a blackboard with explanation of the social media strategy including the editorial plan for social media What makes a successful social editorial plan?
Content length Another aspect to consider in the social editorial Greece Telegram Number Data plan is the length of the content , which varies depending on the platform. For example, on TikTok short videos, less than a minute in length , and very short captions are the most appreciated by the public. Instagram, on the other hand, requires short and medium-short captions for posts, while short and dynamic videos are preferred for Reels . LinkedIn, as already mentioned, is a more professional platform, where medium-long texts are more effective. Therefore, when planning the content to publish on the various social channels, it is essential to take into consideration the optimal length for each of them. When to publish In defining a social editorial plan, it is essential to establish not only what and where to publish , but also when.
This is because the time and day of publication can significantly influence the visibility of your content and, consequently, the engagement of your audience. To determine the best times to post , it's important to study your audience : what works for one profile may not work for another. There are internal tools, such as those offered by META, that suggest the best times to publish, based on the response of followers. However, it is good to remember that the virality of a content is not predictable and that the most important thing is always to produce quality content. In this way, even if a post is published at a less favorable time, it will still have a greater chance of obtaining good engagement. girl in front of a blackboard with explanation of the social media strategy including the editorial plan for social media What makes a successful social editorial plan?